What you need to Know to Build Your Website Landing PageYour Website Landing page has a very simple job to do for you on your website. Its main purpose is to get your prospects, customers, or clients to take a specific action. Just as the other pages on your website have a specific job to perform, your website landing page is highly specialized. Its sole job is to convince your prospects, clients, and customers with strong textual copy that they should click, call, or buy something from you. You decide what action that should be. You might want website visitors to click to another page with more detailed information; click to download a flyer, pamphlet, or e-book; make a purchase; join your mailing list; or call your business. Creating your website landing page has 4 simple rules to spur your website visitors to action. Keeping it short and to the point without a lot of extra filler. You can make a strong connection with your potential customers and clients by speaking to them with the same words they use conversationally in simple understandable language.
Top 4 Tips to Creating Your Website Landing Page
- Professional imagery related to your message.
- Create clean, clear, crisp, copy in short simple to understand language.
- Appeal to the emotional needs your product or service can fill for your prospects, clients, or customers.
- Always include one and only one call to action.