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Home » Definitions

Definitions

Twitter HashTag

August 31, 2015 By Becky Bruso

Twitter Hashtags are useful ways to use to categorize your tweets.  You can do this to support marketing efforts and to be able to see all  tweets related to a specific hasthag (#) at a later time.     hashtag definition

Social Proof

August 14, 2015 By Becky Bruso

Social Proof Or Social  Currency 

Likes shares favorites re-tweets mentions clicks replies  — Any action which gets your audience to interact with your content is social currency.  It is a measure of how much the content that your post, pin, or tweet gets shared by others on various social media channels.

Social Currency

August 14, 2015 By Becky Bruso

Social  Currency Or Social Proof

Likes shares favorites re-tweets mentions clicks replies  — Any action which gets your audience to interact with your content is social currency.  It is a measure of how much the content that your post, pin, or tweet gets shared by others on various social media channels.

Engagement or social media engagement

August 14, 2015 By Becky Bruso

Engagement or Social  Media Engagement

Engagement on social media, is your social currency and it measures your likes and shares on Social Media Channels.  You know you have it when the items you post get re-tweeted, favorited, shared, pinned, followed, and/or commented on any of the social media channels.  A few such channels are Facebook, Twitter, LinkedIn, Pintrest, Google+, Instagram, and many others.  What factors into engagement is really a lot more complicated than this simple definition. To get a sense of how various types of content and actions impact engagement, take a look at what top blogger, and 2015 social media influencer, Jeff Bullas does.  His article Entitled 13 Quick Tricks to Drive Traffic to your Blog in Minutes is a must read for anyone interested in boosting their online business via social media.  In this article, Jeff elaborates on the tried and true methods he used to build his business. And, he devotes a whole section of this article to engagement on social media. 

Social Currency

Likes shares favorites re-tweets mentions clicks replies  — Any action which gets your audience to interact with your content is what i like to call social currency.

Curated Content or Curation of Content

August 14, 2015 By Becky Bruso

Curated Content –  Sometimes labeled as curation of content

Refers to the process where you find relevant articles related to your topic of interest and share it with your target audience. Your sharing takes it a step further and requires that you read, understand, and pull out key areas and add on to the body of work that you have found.  The official Google Definition is shown here for reference. Curate Definition  

What is WordPress?

March 21, 2015 By Becky Bruso

WordPress for the Non-Technical Business owner and Professional, Author, Blogger and Hobbyist Computer imagecrop_WordPressWordPress started out as a Web Publishing Platform and it has been around since 2003. I think it is one of the best examples of a free Open Source software community. It has grown to be more than a blogging tool and fully featured websites, storefront, and more can now be built with WordPress.  

What does that mean if you are not of the tech world?

Open source means that anyone can find out how it works and contribute to it. Simply put, there is a community of people who contribute to making WordPress hum, and share their methods, with everyone. Equal access means more power at your finger tips.  In the tech world, we would call WordPress a Platform.  This is nothing more than a fancy name for a software tool that allow you to do a specific job or task.  

You Can Become a WordPress Expert In the early days of the software industry, all this sort of information would be top secret and this would mean that you would need to hire an expert of a particular software background to do anything at all. Open source means you and I and the experts all have equal access to use the powerful tools in WordPress. Of course it has had many improvements over the course of the years, but there are a few key features which are very impressive within this platform. WordPress is combination of technical features with a MySql database, PHP, and HTML which allow you to easily setup a website and add basic functionality quickly.  You don’t need a programmer to put it together as these features work together with drag and drop ease.   The Open Source components are contributed to the WordPress community with no cost to you, for the most part. Some carry a fee, but the are a great deal of highly rated plugins and widgets which are totally free for you to use.

WordPress Themes Free you from Hiring out Web Designers 

There are preset formats, called themes, which allow you to pick the look and feel of your website. There are software components called widgets and plugins which add bells and whistles to the way your site operates. All these features are available to you to choose from. And, they mean you don’t have to hire a web designer or programmer to make them work.  

WordPress is used by Millions of Websites Everyday

There are hundreds of people all over the world working on the Open source which makes up WordPress. The software tools they contribute are rated by the entire community. This gives you the peace of mind knowing that when you do your due diligence prior to downloading a theme, widget, or plugin that millions of others have found value in using this very same software component. Rest assured that WordPress is used by millions of sites and tens of millions of people everyday. To the lay person, the volume of information out there on WordPress can leave one wondering where to begin.

How to Begin with WordPress

If you don’t know where to begin with WordPress, this is where I step in. I can be your WordPress tour guide and lead you through my website boot camp to allow you to build out a basic website which you can build on. The workshop only requires a small investment of your time and an affordable workshop fee. Check it out now!

ICANN

June 30, 2014 By Becky Bruso

ICANN The Internet Corporation for Assigned Names and Numbers is a nonprofit organization that coordinates the Internet’s global domain name system.

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