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How to Build Your Website Navigation Menu
What you need to Know to Build Your Website Navigation Menu
Your Website Navigation Menu serves as the traffic director to route your website’s visitors to the information they are looking for on your website. Navigation menus must be designed with the website visitor’s purpose in mind. It helps to think about what jobs your website is performing for those who use the website navigation menu. Ask yourself, what are they looking to complete? Some common information that website visitors look for are your about you page, your contact information, and perhaps directions to your physical location. Website visitors are also looking to find a way to navigate to any product or services you offer. Make sure that the website navigation menu links to these key pieces of information and that they are clearly labelled. Creating your website navigation menu can be simplified by using these 5 basic tips. You also want to be sure to have the menu navigation of your website be consistent on every page. [Read more…] about How to Build Your Website Navigation MenuHow to Build Your Website Landing Page
What you need to Know to Build Your Website Landing Page
Your Website Landing page has a very simple job to do for you on your website. Its main purpose is to get your prospects, customers, or clients to take a specific action. Just as the other pages on your website have a specific job to perform, your website landing page is highly specialized. Its sole job is to convince your prospects, clients, and customers with strong textual copy that they should click, call, or buy something from you. You decide what action that should be. You might want website visitors to click to another page with more detailed information; click to download a flyer, pamphlet, or e-book; make a purchase; join your mailing list; or call your business. Creating your website landing page has 4 simple rules to spur your website visitors to action. [Read more…] about How to Build Your Website Landing PageHow to Create Your Website About Us Page
What you Need to Know to Create Your Website About Us Page
Your Website About Us page is one of the top viewed website pages on your site. On the web, the about us page is how potential clients get to know about you, your business, and your products and services. When a prospective customer visits your website and clicks on your About Us page, they want to find out these three key pieces of information. Seems simple enough but when you are faced with the blank page in front of you, just what to say might not be clear to you. We have 4 tips to help you jump start your writing. [Read more…] about How to Create Your Website About Us PageHow to Build Your Website Homepage
3 Tips to Create a Professional Homepage for Your Website
When it comes to creating content for your website homepage, the best rule of thumb to follow is less is more.
But wait, you might think, how can I tell my potential customers and clients everything about my business if I don’t feature it on my homepage? We say that the best way to keep a customer interested is to give them a reason to click into other pages on your website. These other pages can and should reveal more detailed information. [Read more…] about How to Build Your Website Homepage
Why Must Your Website Capture Leads?
Top 5 Reasons to Capture Emails of Your Website Visitors
This article is part of our website DIY know how series. We will talk about general topics you should be aware of when you are creating and managing your own website.
In the past, websites were more like a printed brochure or pamphlet. Which meant that you could create a website, jam pack it with everything you wanted people to know about your business, and wait for calls. Capturing leads ( email addresses) of those who visited your website may have been optional. Today, competition is everywhere. The average website visitor will only spend a few seconds on your website before they decide to click away. When they click away and you don’t know anything about who they are, most likely all hope you had of capturing their information may be lost. There is a better way to use your website to get your marketing message across. Here are the top reasons why you want to capture emails and contact them again.- This Practices Helps You Create Lists of People Who Want To Do Business With You
- It Lets You Market To Your List At A Lower Cost Than Traditional Ads
- It Costs A Fraction of Traditional Ad
- You Will be Able to Nurture Potential Clients Until They Become Ready to Buy
- It Allows You To Monitor and Measure Your Results
Capturing email addresses of those who visit your website and sign-up for your email newsletters or notifications is a must!There are some techniques you can use to accomplish this. We will talk about these techniques in another article. Today, we want to convince you that it is a necessary step to add email capture of website visitors to your website. Studies have shown that companies who capture leads and use email marketing will earn more in revenues. According to the Direct Marketing Association (2015), for every dollar spent on email marketing $38 is received back in revenue. [Read more…] about Why Must Your Website Capture Leads?
Why Your Website Must Be Responsive
Over 50% of Your Website Visitors are on a Mobile Device
This article is part of our website DIY know how series. We will talk about general topics you should be aware of when you are creating and managing your own website.
According to Statistica, the number of smart phone users in the US is 224.3 million. According to Google, more than 50% of searches are conducted on mobile devices. This means 50% of your potential new customers and existing customers are on mobile devices. Don’t miss out on website traffic by making your website unfriendly to mobile traffic.If you have already made sure that your website is mobile friendly, great! If not, it is time to catch up.
[Read more…] about Why Your Website Must Be Responsive