3 Tips to Create a Professional Homepage for Your Website
When it comes to creating content for your website homepage, the best rule of thumb to follow is less is more.
But wait, you might think, how can I tell my potential customers and clients everything about my business if I don’t feature it on my homepage? We say that the best way to keep a customer interested is to give them a reason to click into other pages on your website. These other pages can and should reveal more detailed information.
Tip # 1. Since people will click away fast if you don’t spark their attention, your homepage should contain meaningful headlines.
Tip # 2. Entice your website visitors with a call-to-action.
Tip #3. Write clear, concise text that connects with your potential customers and clients.
Finding the right mix of headlines, copy (your written words), calls-to-action, and supporting imagery takes a bit of time to think through. It is a matter of thinking differently. Read on for some more hints on how to kick start your thinking process.
How to Identify Website Homepage Headlines
To break it down you must begin thinking like your potential customers and asking yourself some questions about your business and the products and services it offers. Here are some starter questions to get your creative juices flowing.
What do your customers value in your products or services?
How do your products or services solve a common problem that your customers or clients might have?
Can your products or services save time or money for your customers or clients?
Can your products or services relieve them of doing some task that they really dislike?
Does your product or service help them do something that they care deeply about better or faster or cheaper? Does it save them time or money?
These are just a few of the questions you might ask about your business and it’s offerings. Well written personal and relevant messages will attract more interest than a lot of dense text.
How to Use Calls-to-Action on your Website’s Homepage
In the past, websites were more like a printed brochure or pamphlet. It was common to jam pack everything you wanted people to know about your business right there front and center. But it turns out that today, we are all suffering from limited attention spans. Which means you have less time to make any memorable impact on those who visit your website.
What is a Call-to-Action?
A Call-to-Action is also referred to as a CTA. Simply put, this is any action you want a particular website visitor to take next. These are found on your website and can vary based upon the action you want your website visitor to take. They take the form of a simple button with some text that brings your website visitor to another page with more relevant detailed information, a place to buy a product or service, get a download copy of your choosing, join your email list, or a click to call.
How to Write Text to Connect with Potential Customers and Clients
Make sure that the words you use on your website copy reads as if you were speaking directly to your customer. The best way to know what your customer would like is to learn what makes them tick. What are their likes, dislikes, and true desires? What do they do in their spare time? What are their fondest desires?
With a deep dive into the psyche of your potential customers or clients, write your copy. Re-read it and write down some thoughts that your potential customers might have about what you’ve said. Will your written text resonant with their wants and desires? Can you connect to them emotionally with the value your products and services could bring to their lives?
Test your copy with live customers before you publish it if you have a trusted customer you can rely upon for constructive feedback. Be sure to ask why they liked or disliked what you’ve written. Then, revise your website copy accordingly.
Use These Tips Create a Professional Website Homepage
Using headlines, calls-to-action, and creating copy that will make your potential customers want to read more, learn more, buy more, or reach out to call you right away.
Mix in vivid professional images and photography to create a winning combination of design elements for your website homepage and you are on your way to build a professional website homepage!