You can create your own buzz about your product and services!
Low Cost Way to MarketThe costs to advertise are high for most small business owners. Small business owners simply can’t be in all the places that the bigger players are due to the cost of being present on all media all the time. This limits the amount of exposure that you get about you and your product or service. And, puts your business at a competitive disadvantage. Lack of funds doesn’t mean lack of creativity. Public speaking at engagements can create a buzz about you and your product or service and create interest about doing business with you. And, if you find the right events, you can event reach out directly to your target market with your very specific targeted message.
Speaking in Places Video
Effective Way to Build Your BrandWhile many are moving to social media, the value of being present personally to become known is a little used tool. Public speaking can give prospective clients insights into your brand. It has been said that public speaking about topics related to your brand is the new competitive advantage.
Gives a Preview of You and Your Work StylePeople still like to do business with people. When you present your topics, you will connect with people and build a bond. Done well you will convey a lot about you and your work style and you will win fans in your audience.
Networking Tool to Build your ConnectionsSpeaking in public will expose your ideas to a new audience. This will allow you to meet and connect with new people who could be like-minded and potential clients and customers.
Establishes you as an AuthorityPresenting upon topics which you know will also bolster your authority in the marketplace on that particular topic. It will also show others a window into how you think and solve problems.
Allows you to (Lightly) Plug your Products and Services During your Presentation
Talking about you or your products and services is not to be done in a “me, me, me” sort of effort. But rather to pepper in messaging about you and what you can do for those who are listening to your presentation.While giving a presentation you can plug your products and services. What better way to sell yourself? Especially if your crowd is receptive to your presentation, you can rock it and capture the interest of potential clients and customers. Talking about you or your products and services is not to be done in a “me, me, me” sort of effort. But rather to pepper in messaging about you and what you can do for those who are listening to your presentation.