Contagious: Why Things Catch On Concept Review by The BizPal Company, LLC Article Written and Reviewed by Becky Bruso I found this really great resource in a book written By Jonah Berger. It talks about what really makes ideas catch on. Berger and his associates back this work with the science of studying information for over a decade. Turns out our emotions are even more tied to our actions than originally thought, especially when looking at online content. Our reptilian brains … [Read more...] about Business Building Block Tool – Contagious: Why Things Catch On.