Contagious: Why Things Catch On Concept Review by The BizPal Company, LLC
Article Written and Reviewed by Becky Bruso
I found this really great resource in a book written By Jonah Berger. It talks about what really makes ideas catch on. Berger and his associates back this work with the science of studying information for over a decade. Turns out our emotions are even more tied to our actions than originally thought, especially when looking at online content. Our reptilian brains are still ready to react. Berger explores what types of emotions are most likely to trigger a viral piece of content and much more. [Read more…] about Business Building Block Tool – Contagious: Why Things Catch On.