The BizPal Company Blog
3 Tips to Create a Professional Homepage for Your Website
When it comes to creating content for your website homepage, the best rule of thumb to follow is less is more.
But wait, you might think, how can I tell my potential customers and clients everything about my business if I don’t feature it on my homepage? We say that the best way to keep a customer interested is to give them a reason to click into other pages on your website. These other pages can and should reveal more detailed information. [Read more…] about How to Build Your Website Homepage
Top 5 Reasons to Capture Emails of Your Website Visitors
This article is part of our website DIY know how series. We will talk about general topics you should be aware of when you are creating and managing your own website.In the past, websites were more like a printed brochure or pamphlet. Which meant that you could create a website, jam pack it with everything you wanted people to know about your business, and wait for calls. Capturing leads ( email addresses) of those who visited your website may have been optional. Today, competition is everywhere. The average website visitor will only spend a few seconds on your website before they decide to click away. When they click away and you don’t know anything about who they are, most likely all hope you had of capturing their information may be lost. There is a better way to use your website to get your marketing message across. Here are the top reasons why you want to capture emails and contact them again.
- This Practices Helps You Create Lists of People Who Want To Do Business With You
- It Lets You Market To Your List At A Lower Cost Than Traditional Ads
- It Costs A Fraction of Traditional Ad
- You Will be Able to Nurture Potential Clients Until They Become Ready to Buy
- It Allows You To Monitor and Measure Your Results
Capturing email addresses of those who visit your website and sign-up for your email newsletters or notifications is a must!There are some techniques you can use to accomplish this. We will talk about these techniques in another article. Today, we want to convince you that it is a necessary step to add email capture of website visitors to your website. Studies have shown that companies who capture leads and use email marketing will earn more in revenues. According to the Direct Marketing Association (2015), for every dollar spent on email marketing $38 is received back in revenue. [Read more…] about Why Must Your Website Capture Leads?
Over 50% of Your Website Visitors are on a Mobile Device
This article is part of our website DIY know how series. We will talk about general topics you should be aware of when you are creating and managing your own website.According to Statistica, the number of smart phone users in the US is 224.3 million. According to Google, more than 50% of searches are conducted on mobile devices. This means 50% of your potential new customers and existing customers are on mobile devices. Don’t miss out on website traffic by making your website unfriendly to mobile traffic.
If you have already made sure that your website is mobile friendly, great! If not, it is time to catch up.[Read more…] about Why Your Website Must Be Responsive
You can create your own buzz about your product and services!
Low Cost Way to MarketThe costs to advertise are high for most small business owners. Small business owners simply can’t be in all the places that the bigger players are due to the cost of being present on all media all the time. This limits the amount of exposure that you get about you and your product or service. And, puts your business at a competitive disadvantage. Lack of funds doesn’t mean lack of creativity. Public speaking at engagements can create a buzz about you and your product or service and create interest about doing business with you. And, if you find the right events, you can event reach out directly to your target market with your very specific targeted message.
Speaking in Places Video
Effective Way to Build Your BrandWhile many are moving to social media, the value of being present personally to become known is a little used tool. Public speaking can give prospective clients insights into your brand. It has been said that public speaking about topics related to your brand is the new competitive advantage.
Gives a Preview of You and Your Work StylePeople still like to do business with people. When you present your topics, you will connect with people and build a bond. Done well you will convey a lot about you and your work style and you will win fans in your audience.
Networking Tool to Build your ConnectionsSpeaking in public will expose your ideas to a new audience. This will allow you to meet and connect with new people who could be like-minded and potential clients and customers.
Establishes you as an AuthorityPresenting upon topics which you know will also bolster your authority in the marketplace on that particular topic. It will also show others a window into how you think and solve problems.
Allows you to (Lightly) Plug your Products and Services During your Presentation
Talking about you or your products and services is not to be done in a “me, me, me” sort of effort. But rather to pepper in messaging about you and what you can do for those who are listening to your presentation.While giving a presentation you can plug your products and services. What better way to sell yourself? Especially if your crowd is receptive to your presentation, you can rock it and capture the interest of potential clients and customers. Talking about you or your products and services is not to be done in a “me, me, me” sort of effort. But rather to pepper in messaging about you and what you can do for those who are listening to your presentation.