WordPress for Web Site Building
Written by Becky BrusoA while back I wrote a short article with a link to support why WordPress is suitable to use as a tool to build any web site. This earlier article can be found at this link. Today, I want to elaborate on this and talk more about why WordPress is a great tool to use to build your web site.
WordPress Helps You Stand on the Shoulder of GiantsI have always been a believer in finding what already works and leveraging this. Especially when it comes to building code for a web site. The decision factor for me has always come down to this:
Should I spend hours to try to learn to code this by hand?
Can I find code which already exists to handle this task?The cost benefit analysis is clear: finding and leveraging what already works allows me (and you) to move on to other tasks that need my (your) attention. And as we all know, in a solopreneur or self-employed or small business, these to-dos are many and never-ending.
Expert Support for Leverage of WordPressI recently listened to a podcast by Seth Price,VP of Sales & Marketing at Placester ( providing social media and content marketing advice and counsel to tens of thousands of real estate professionals & brands) on October 13, 25015. In this session, Seth inteviewed Michael Brenner, Head of Content Strategy at NewsCred and formerly of SAP, (find out more about Seth this podcast here. ) This episode was jam-packed with tons of content marketing know how, tips, and insights which I would encourage you to go listen to or read about. For this writing, I want to hone in on what Michael said about WordPress. He really framed some hardline figures about the real dollar savings you get when you leverage an existing solid long-standing community based software tool like WordPress. Micheal Brenner nailed the concept of standing on the shoulder of giants when he explained about content management tools.
WordPress has a decade of experience with over one million lines of code in place, in an open source fashion. The cost of entry for a publishing platform such as WordPress is so high. It would cost over 2 million dollars to reinvent the wheel and replicate what WordPress already has in place. LEVERAGE LEVERAGE LEVERAGE!! -Michael BrennerUnless you have the money to reinvent the wheel, the best return for you money is to take Michael’s advice. I have always thought about it this way as well. It is great to hear that experts have the same opinions. 🙂