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Home » The BizPal Company Blog » Page 4

The BizPal Company Blog

Why Use WordPress, Anyway?

October 27, 2015 By Becky Bruso

WordPress for Web Site Building

Written by Becky Bruso

A while back I wrote a short article with a link to support why WordPress is suitable to use as a tool to build any web site.  This earlier article can be found at this link. Today, I want to elaborate on this and talk more about why WordPress is a great tool to use to build your web site.

WordPress Helps You Stand on the Shoulder of Giants

I have always been a believer in finding what already works and leveraging this.  Especially when it comes to building code for a web site.  The decision factor for me has always come down to this:

Should I spend hours to try to learn to code this by hand? 

or

Can I find code which already exists to handle this task?

The cost benefit analysis is clear: finding and leveraging what already works allows me (and you) to move on to other tasks that need my (your) attention. And as we all know, in a solopreneur or self-employed or small business, these to-dos are many and never-ending.

Expert Support for Leverage of WordPress

003871673_Female Rock ClimberI recently listened to a podcast by Seth Price,VP of Sales & Marketing at Placester ( providing social media and content marketing advice and counsel to tens of thousands of real estate professionals & brands) on October 13, 25015. In this session, Seth inteviewed Michael Brenner, Head of Content Strategy at NewsCred and formerly of SAP, (find out more about Seth this podcast  here. ) This episode was jam-packed with tons of content marketing know how, tips, and insights which I would encourage you to go listen to or read about. For this writing, I want to hone in on what Michael said about WordPress.  He really framed some hardline figures about the real dollar savings you get when you leverage an existing solid long-standing community based software tool like WordPress. Micheal Brenner nailed the concept of standing on the shoulder of giants when he explained about content management tools.
WordPress has a decade of experience with over one million lines of code in place, in an open source fashion. The cost of entry for a publishing platform such as WordPress is so high. It would cost over 2 million dollars to reinvent the wheel and replicate what WordPress already has in place. LEVERAGE LEVERAGE LEVERAGE!! -Michael Brenner
Unless you have the money to reinvent the wheel, the best return for you money is to take Michael’s advice.  I have always thought about it this way as well.  It is great to hear that experts have the same opinions. 🙂 

WordPress Usage Statistics

WordPress implementations W3Tech.com Chart
Chart Sourced from W3Tech.com
The web site W3Tech.com provides a number of statistics about WordPress Implementations.  At the left is a clip of statistics they have gathered regarding the usage of  WordPress by web site size. If you take a look at the W3Tech.com site, it provides a wealth of information published about WordPress Implementations and also has a WordPress Market Report which is available for purchase.  This will really help frame the scope of WordPress usage today and its growth rate for the future. Some good supporting reading about WordPress and its history can be found at the WordPress site.    WordPress has been around since 2001 and as of April of 2015 there were 2,774 themes.  Since this time, there have been countless more themes added. The WordPress community consists of developers who create themes; plugins; widgets; and not the least of which, is the core WordPress body of code upon which all of these elements are built. The core code of WordPress is just like the foundation of your home; it pretty much stands no matter what sorts of renovations you add to it.  Themes and plugins are just such renovations.  Themes control the core look and feel of your site.  Thus, WordPress sites can change themes, just like you would change the paint and wallpaper in your home,  without altering the core behavior of a web site.  This provides an infinite number of possibilities for colors, styles, fonts, imagery and other display features (newpaper, gallery, articles, blogs, etc)  for your web site. Then there are the plugins.  These are semi-independent software packages of code which can be added to any WordPress web site.  They allow web sites to add,with relative ease, functions like searching a web site, social media sharing, and forms to fully e-commerece enabled stores with payment processing through payment gateways like PayPal. The majority of the themes and plug-ins are free to download and use.  The WordPress community who consumes these themes and plugins can rate them in the same way that ebay allows buyers and sellers ratings.  These ratings can and should guide your usage and download of these and direct you to the most popular and maintained themes and plugins; steering you away from those which might behave badly.

More About Web Site Creation with WordPress

From time to time, I will re-post information about WordPress and why using it makes sense.  I do want to caution you however, that it does take some skill to put together a web site with WordPress. Bottom line is that it pays to have someone who is familiar with the landscape guide your way through the various WordPress options that are out there.  It will save you countless hours of trial and error in your learning and setting up a WordPress web site.  
The BizPal Company, LLC is able to assist you with any web site decision from early start-up to completion.  We offer services to either teach you how to build it yourself or we will build it for you.  Contact us today to discuss your options.

Factors for Social Media Success

September 14, 2015 By Becky Bruso

shutterstock_206987245The 3-Cs of  Social Media

Written by:  Becky Bruso

Your Goal:  Post Content which is consistent, clever, and connected to your audience and audience of audiences. 

It is all about the message!  [Read more…] about Factors for Social Media Success

Are you a Networking Scaredy-Cat?

September 2, 2015 By Becky Bruso

Networking Tips and How I Left my Scaredy-Cat Behind

cat-245750_1280Written by:  Becky Bruso

In this digital world it is all too easy to get caught up in networking online and not venture out into the physical world to actually do some good old-fashioned networking. About 5 years ago, I was scared to death of getting out and meeting people in anything that was called a “Networking Meeting.”  Today, after getting some live experience with it,  I sum up my networking motto into this phrase:  Reach Out, Listen, Act, Connect, Follow-up! [Read more…] about Are you a Networking Scaredy-Cat?

Twitter Tweeting Activity – Social Media Case Study

August 31, 2015 By Becky Bruso

Twitter Case Study:  Activities to Support my Social Media Plan

Written by Becky Bruso

twitterAs I progressed through the first part of my social media study (roughly a two month time period), my high level posting plan expanded to include a lot of the original planned items.  This article will expand upon the plan and include the actual activities which I took along the way.  Take a look at the visual  recap of my Social Media Diet Plan. [Read more…] about Twitter Tweeting Activity – Social Media Case Study

The BizPal Company, LLC Twitter Six Month Social Media Study: The First 2 Months

August 14, 2015 By Becky Bruso

Social Media Case Study:  How I Increased my Twitter Following by 832% in 58 Days

Written by: Becky Bruso

The BizPal Company, LLC Social Media MixOn May 31, 2015, I recorded my first social media stats report card. I found it could use a lot of improvement!  I started out with a high level goal to increase my following across several social media channels.  I measured again 58 days after the initial tally.  You will see my report card within this post. I found that after sticking to my informal plan of posting for 58 days, my social media following on Twitter increased by 832 % !!  I think these results are compelling!   I wanted to share with my readers some of the plans and actions I took along the way. Although throughout my social media case study (two-month period) I posted consistently to Twitter, Facebook, LinkedIn, and Google+; the activities I undertook had the greatest impact upon Twitter.  I was able to maintain the momentum while away for 3 weeks with very little effort on my part while undergoing two personal crises! [Read more…] about The BizPal Company, LLC Twitter Six Month Social Media Study: The First 2 Months

August 14, 2015 By Becky Bruso

Thank You !  

giphy

https://www.thebizpalcompany.com/1611/

Digital Design for Web and Mobile is Both and Art and Science

August 4, 2015 By Becky Bruso

Trinity College Dublin Artwork_2Technology, Digital Art, and Expertise

Author:  Becky Bruso

Coming up with a great design, whether for  an editorial calendar for social media, and email marketing design, or website design takes skill.  It means the creator must understand the tools used to create this digital media as well as have a keen understanding of how to work the visual elements into an eye appealing arrangement to capture your client’s attention.  One thing I have learned for sure is that expertise always costs more.  Sometimes this is difficult to grasp since most design and planning projects involve services which cannot be touched and felt. 
Quality always trumps price For Sure!  Expertise will deliver quality results!  
  These projects are products too, but not like those which you go to the store to buy and take home with you in a tangible form like a new laptop or ipad.   One thing proves true time and time again; no matter what it is I am buying, I always find that you do get what you pay for!  Quality always trumps price for Sure! Expertise will deliver quality results. [Read more…] about Digital Design for Web and Mobile is Both and Art and Science

Becky Bruso Earns Competent Communicator from Toastmaster Club

August 4, 2015 By Becky Bruso

BB Toastmaster CCWell, after participating in my Village Toastmasters Club in Sturbridge, MA since March of 2014, I am delighted to tell you have completed what is fondly called the CC Manual! 😀  For the non-toastmaster folks, what this means is that I authored and prepared, practiced, and delivered 10 speeches at my local Toastmaster Club.  Not only was I able to practice and improve my public speaking skills, but immediately after each of these ten speeches, I received the gift of being critiqued by my fellow club members.  [Read more…] about Becky Bruso Earns Competent Communicator from Toastmaster Club
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